Pristine Bath Renovations

Overview

Pristinebathrenovations.com is a marketing website built with WordPress, using Salient theme and WPBakery page builder.

AppSensibility's lead developer managed the build of this website using an iterative design process in coordination with a graphic designer, which involved a short series design and development sprints during which both the design and development occurred simultaneously, in order to reduce development costs and project timeline, but result in a high quality design.

Discussion with the client identified three different offerings Pre-designed, Custom, and Semi-Custom bathroom remodel packages. The client's main value propositions were quality, expertise, and ease of the remodeling process.

The challenges in developing the website were to determine a digestible way to present these offerings, and to determine a highly converting method of sales for the offerings.

Solution and Implementation Details

We decided to use the Salient theme which provides many high-end templates and animations, to enforce the perception of a luxury brand and quality of service.

Verbose, descriptive copy, and quantitative milestones were presented on the site to create the perception of expertise.

We presented the price ranges for each of the pre-design product offerings in order to filter out bad leads. Multiple price points were displayed on the pre-design offering pages using a dynamic tabbing UI to present different variations of the product in an intuitive way.

We shared one contact form for all offerings to funnel all potential customers to the client's sales team in order to facilitate ease of the service. The contact form was set up to query the customer about which offering they are interested in and gather relevant information to the provision of service.

Technology Overview