BongoTechnologies.com is a marketing website for an emergency phone line solutions company.
The goal of this project was to redesign the site to improve visual quality, conversion, and position the company to attract enterprise clients.
A key challenge was replacing legacy infographic images on the flagship product pages with modern, engaging, and SEO-friendly content.
Using an iterative, build-first process, we were able to skip an upfront design phase, to reduce costs while resulting in high quality design.
For the product pages, we opted to build a purely HTML and CSS presentation to optimize for SEO, instead of using graphics containing text which would be difficult for search engines to discern, and also to implement engaging animations to optimize for conversion.
The site was rebuilt using the existing Impreza theme to reduce cost.
